Client: Contra
Contra is a network of independent creatives, connecting you with the talent and tools to get work underway, 50k+ companies and 1M+ independents.
I built Contra from the ground up with an incredible team of people! In my time there, I worked on building a community of over 10k independents on Slack, led all social media content creation + management across YouTube, X, Instagram, TikTok, and at times LinkedIn. I also led influencers and brand partnerships, working with budgets of $50k+. It was an interesting venture to target young professionals and high-paying clients simultaneously. Below are some of the results!
Social Results
Setting KPIs: Define clear, measurable Key Performance Indicators (KPIs) such as reach, engagement rate, conversions, or follower growth to track the success of your social strategy.
Identifying Target Audience: Understand the demographics, preferences, and behaviors of your target audience on each platform to tailor your content effectively.
Establishing Brand Voice + Tone: Define a consistent brand voice and tone that aligns with your brand's personality and resonates with your audience.
Cross Posting Strategy: Determine the type of content that will be cross-posted between platforms and adapt it to suit the specific characteristics of each platform.
Influencer Campaigns: Develop partnerships with influencers who align with your brand and can reach your target audience effectively.
Content Buckets + Cadence: Establish the categories of content you will post (content buckets) and the frequency (cadence) of these posts. Ensure they align with your brand and audience's interests.
Calendar in Notion: Use Notion, or a similar tool, to create and manage a comprehensive content calendar that schedules your posts, tracks their performance, and keeps your content organized.
Socials
~ 3k YouTube + more here!
Referral Program Results
Referral programs serve as powerful tools for businesses, creating a symbiotic relationship between existing users and potential new ones. They foster a sense of community by encouraging customers to become active participants in the brand's growth. Moreover, by offering rewards for referrals, these programs attract new users, thereby expanding the customer base and driving business growth.
Creating Contra's referral program involved the strategic use of various platforms:
Slack: We engaged with our community on Slack to motivate them to post and participate in the referral program. Regular updates, reminders, and incentives were shared through our Slack channels.
Sanity: This powerful content management system was used to build dynamic, personalized referral pages that offered a seamless user experience, thereby simplifying the referral process for each referrer.
Looker: To track the performance of the referral links, we implemented Looker. Its robust analytics capabilities helped us monitor various metrics, such as click-through rates and conversions, enabling us to measure the program's effectiveness and make necessary adjustments.
Together, these tools helped establish a robust, interactive, and measurable referral program for Contra, effectively driving user engagement and expanding our reach.
More on influencer work here!